1) Describe two new airline
business model concepts that are discussed in this article (excluding
Norwegian).
One concept is that
of taking an airplane and having only business class seats on board. Although there are less overall seats, each
customer gets more room and pays more for seats compared to economy seats. Another concept is ultra-low-cost carriers,
which is where airlines charge cheaper seats and add additional costs to
customers based on what they would like, such as checked baggage, assigned
seating.
2) Do a little research and discuss two airlines (an airline for each concept) that are embracing these concepts. Give basic details of the airline, such as location, bases, destinations, equipment, etc.
2) Do a little research and discuss two airlines (an airline for each concept) that are embracing these concepts. Give basic details of the airline, such as location, bases, destinations, equipment, etc.
Wizz Air is an
ultra-low-cost airline concept. They are
based in hungry and operate into airports all over Europe among other
places. Wizz airline currently operates
the Airbus A320 exclusively. Their fleet
is fairly new.
Business class
airlines have come and gone in the past few years. Eos airlines was one such airlines that operated
Boeing 757s in business class configuration.
They went out of business in 2008.
They flew routes that were between London and New York City. They expanded that service to include other
cities on the East Coast.
3) Compare and contrast the two business models that you discussed. Which one do you think will be more successful? Why?
3) Compare and contrast the two business models that you discussed. Which one do you think will be more successful? Why?
I believe that the
Ultra-low-cost business model works better.
Even though it is less seats for the business class airlines to fill per
flight, they rely solely on passengers paying for more expensive seats on an airline
that has limited routes. Even with more
airlines charging for services like the ultra-low cost airlines do, passengers
continue to pay these additional fees to get cheaper tickets to their destination.
4) Discuss the global impact of these airlines? How will there innovative business ideas impact the overall global industry?
4) Discuss the global impact of these airlines? How will there innovative business ideas impact the overall global industry?
I think these
concepts will have a positive impact on the industry. It will force existing airlines to evaluate their
current practices and see if they need to change anything to keep up with these
new airline concepts. The thing I hate
seeing with these new airlines is when they do stop operations, most due to
financial trouble, they often shut down operations with no advanced
warning. This often times strands many
passengers away from home with no option but to buy a ticket at the last minute
at an expensive price.
I agree that the low cost carriers will be more successful. Most people are attracted by that initial cheap fare. And many people don’t need all the amenities that they would normally get charged extra for, so their ticket prices won’t go up once they’re in the door. That would be awful to fly away on vacation for $500 and then have your airline go out of business and have to pay $5,000 to get home.
ReplyDeleteI'm glad that you brought up Eos - I forgot about them. They were a very similar concept to La Compagnie, so it will be interesting to see if La Compagnie suffers the same fate.
ReplyDelete